As a natural outgrowth of naming and branding Prevail Fund and wordsmithing its Together We Will slogan, we developed this international nonprofit’s online presence, Prevail Fund Connect (see also our Naming & Branding Prevail Fund Case Study).
Prevail Fund is remarkable in how it departs from the missions of many larger, global initiatives. Rather than focusing on the near term by feeding/housing/medically treating large populations in times of crises, Prevail takes the long view—acting on its own variation of the Chinese ‘teach a man to fish’ proverb. By identifying and assisting individuals of extraordinary promise in struggling parts of the world, Prevail Fund seeks to reverse deeply entrenched societal ills and multigenerational poverty.
The stories of the people that Prevail Fund assists are powerfully heart-rending. It continues to be our honor to wordsmith these stories, in hopes of inspiring Prevail Fund’s online visitors to support this worthy cause.
Prevail Fund’s efforts are gaining traction and making a difference in areas as geographically and culturally diverse as Sub-Saharan Africa, Cambodia and here in the USA—in rural Mississippi.