Case Study 4
Paul Miller Racing & Lamborghini
Overview In Brief
Paul Miller is the founder of Paul Miller Racing (PMR) and the New Jersey-based Paul Miller Auto Group, one of the nation’s premier, luxury auto dealers— representing Bentley, Rolls Royce, Jaguar, Porsche, Audi, BMW, Lamborghini and Land Rover—among other brands.
Previously, PMR had placed First in the Rolex 24 time trials at Daytona, and First at Virginia International Raceway (VIR) in the IMSA* WeatherTech Series. PMR victories coincided with the Centennial Celebration of the birth of Ferruccio Lamborghini, founder of Lamborghini—one of automotive history’s most iconic and revered luxury and racing brands. Addiitonally, PMR serves as the brand ambassador of Paul Miller Auto Group.
PMR wanted a fresh look for its sales collaterals and presentations to existing sponsors and new prospects. PMR races on the IMSA North American Racing Circuit—held at renowned race tracks throughout the continental US including Watkins Glen, Daytona, Lyme Rock, Sebring, Long Beach, Laguna and other raceways coast to coast.
Outcome and Results
As a result of our sales presentations, collateral design and copy writing, including video production using footage licensed from NASCAR, sponsorship for the Paul Miller Racing Team was obtained—enabling PMR to become WeatherTech Series Champions, with its world class drivers racing the legendary Lamborghini Huracán.
Our work assisted PMR sponsors to recognize the exceptional advertising power of the brand pairing of PMR and Lamborghini, and of IMSA Racing—and their combined ability to deliver the market penetration necessary to maintaining and building customer brand loyalty.
*International Motor Sports Association, a unit of NASCAR
Special Thanks to Photographer, Bob Chapman.