Case Study 8
Overview In Brief
Known as “The City that Smiles”, Grenada is situated in northern Mississippi, not far from the town of Oxford and “Ole Miss”—the University of Mississippi. Grenada covers a sizeable amount of land including a large lake (approx. 30 sq. miles all told), yet its population is relatively small—only about 13,000. A successful NYC-based businesswoman and longstanding client of ours met and married a Grenadian, moved to Grenada, and fell in love with this Southern gem.
Believing that her new home could benefit by a face lift, our client quickly won the hearts and minds of locals—and enlisted a wide range of community members to work together to re-imagine their town. It wasn’t an instance of ’recapturing’ qualities that had somehow been lost—rather, it was matter of celebrating and highlighting the vibrancy that was already there.
Our branding of The Grenada Community Foundation—downtown Grenada at dusk from the town’s historic green.
Our services were engaged to help re-brand Grenada. We worked with a wide range of constituencies including the Grenada Economic Development Commission (EDC), local educators, business owners and other strategic partners—and had the pleasure of assisting a forward-thinking community to reimagine itself. Our work took many forms—from branding the newly formed Grenada Community Foundation and designing its annual reports, to creating brand identities and marketing concepts for local businesses—as well as consulting on the renovation and revitalization of Grenada’s historic, downtown district and beloved Town Green.
Branding a flourishing, new business in a completely rehabilitated & renovated historic building—and a private event at Grenada’s First & Green Celebrations.
Our branding concept for a local business venture, new architectural façade design & color scheme for a law office, and logo design for a roots music initiative.