Roberto’s Real American Tavern

Casual Dining Redefined^TM

We designed the branding, décor and theme of Roberto’s Real American Tavern—a historic, 1784 property in East Windsor, CT. Part of the Roberto’s Group, the restaurant’s ‘Real American’ theme is inspired by the Early American Melting Pot Society tradition, reflected in its extensive, multicultural menu—along with a wide range of cocktails and craft beers on tap. The brand’s advertising and social media feature our caricature of Roberto—a delightfully off-beat, globe-trotting ‘man of mystery’ who’s constantly bringing back recipes from his travels.

We also have creative responsibility for the marketing and décor of this restaurant group’s flagship, Eastern Connecticut restaurant, Roberto’s Log Cabin in Lebanon, CT—an area favorite since 1933.

Results

Roberto’s Real American Tavern is thriving to critical media acclaim from The Hartford Courant, Hartford Magazine etc., as well as from enthusiastic patrons.

We are working with Roberto’s Group on their staged roll-out of additional locations—each restaurant unique unto itself, yet with the common theme of décor that reflects the local history and culture.

Hungry for fresh ideas on how to bring out the best in your brand? Contact us.

Photography: Studio 9