Growing a Brand from Inception to Maturity & Beyond
In the 1970s, we designed Infinity’s corporate identity and the logo for WBCN-FM, Boston—one of this legendary network’s three, initial radio stations. Our continuing work with Infinity encompassed station ID design and marketing for their properties in the Top 20 US markets including New York, LA, Philadelphia, Chicago, Houston, Detroit, Washington, DC, San Diego and beyond, as well as trade and consumer advertising, annual reports, outdoor media and promotion of the major personalities Infinity launched—notably, Howard Stern.
Our contributions to Infinity’s extraordinary growth and market dominance led to invitations to continue working with their parent companies after Infinity’s acquisition, more than two decades later—first by CBS, then by CBS/Viacom.
A small sampling of our Infinity Station logo designs & branding treatments