Our design for Infinity’s Tampa, FL station earned the highest national Q-rating for billboard memorability and appeal.

Infinity Broadcasting

Growing a Brand from Inception to Maturity & Beyond

In the 1970s, we designed Infinity’s corporate identity and the logo for WBCN-FM, Boston—one of this legendary network’s three, initial radio stations. Our continuing work with Infinity encompassed station ID design and marketing for their properties in the Top 20 US markets including New York, LA, Philadelphia, Chicago, Houston, Detroit, Washington, DC, San Diego and beyond, as well as trade and consumer advertising, annual reports, outdoor media and promotion of the major personalities Infinity launched—notably, Howard Stern.

Results

Our contributions to Infinity’s extraordinary growth and market dominance led to invitations to continue working with their parent companies after Infinity’s acquisition, more than two decades later—first by CBS, then by CBS/Viacom.

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Corporate Communications—Learn More

Our design for Infinity’s Tampa, FL station earned the highest national Q-rating for billboard memorability and appeal.

Signage at CBS/Infinity Radio’s Executive Offices.

  • WBCN Boston Logo Design
    The first of our many station ID designs for Infinity Broadcasting, the logo of Boston's WBCN-FM was proudly displayed on the bumpers of more than 1 million loyal New England listeners in the 1970s & '80s.
  • WJZW Wash DC Logo Design
    Our station logo design & branding treatment for one of Infinity Broadcasting's two Washington, D.C. market stations, as it was formatted in the '80's.
  • K Rock NYC Logo Design
    Our logo design for Infinity's legendary, NYC classic rock station & the originating home of Howard Stern's syndicated programming.

A small sampling of our Infinity Station logo designs & branding treatments