Roberto’s Real American Tavern
Casual Dining RedefinedTM
Partnering with two established restaurateurs, we designed the branding and theme of Roberto’s Real American Tavern. The concept revolves around the brand’s delightfully off-beat character persona—a globe-trotting man of mystery who’s constantly bringing back recipes from his travels. Inspired by the Early American Melting Pot Society tradition, Roberto’s features an extensive, multicultural Menu, along with a wide range of cocktails and craft beers on tap—in a casual yet elegantly comfortable atmosphere. A staged rollout of Roberto’s Real American Tavern locations has begun—each location unique unto itself, with décor reflecting local history and culture.
Our comprehensive branding treatment includes designing Roberto’s interiors and décor, as we have for the brand’s flagship, East Windsor, Connecticut location. Additionally, we create the Tavern’s social media marketing content as well as other deliverables, while updating its market-fresh Menu on a regular basis.
Roberto’s Real American Tavern is thriving to critical media acclaim from The Hartford Courant, Hartford Magazine etc., as well as from enthusiastic patrons—with additional locations in the planning stages.
Photography: Studio 9
RobertoMobile concept, social media posts and an in-house Pizza POS display.