Paul Miller & Lamborghini
Penry Creative creates sales collaterals for internationally renowned Paul Miller Racing (PMR), campaigning the Lamborghini Huracán on the International Motorsports Association (IMSA)* North American Racing Circuit The PMR-driven Lamborghini placed first in the 2016 Rolex 24 time trials at Daytona, coinciding with the Centennial Celebration of the birth of Ferruccio Lamborghini—founder of one of automotive history’s most legendary and iconic brands. Most recently, PMR and Lamborghini placed first at Virginia International Raceway (VIR).
*A wholly owned unit of NASCAR.
Additionally, our print collaterals promote PMR’s role as brand ambassador for Paul Miller, New Jersey’s Premier Auto Group—including Paul Miller Bentley / Rolls Royce / Jaguar / Porsche / Audi / BMW / Land Rover, etc.
As direct results of sales presentations using our collateral design and copy, major brands are sponsoring the winning pairing of Paul Miller Racing and Lamborghini. Our work assists prospective sponsors to recognize the combined advertising power of this exceptional team and IMSA Racing, the market penetration they deliver, and the brand loyalties they help maintain.