Christmas Tree Shops
Creating an Enduring Brand Identity
We designed the logo for Christmas Tree Shops when it was a small, three-location retail chain of specialty discount stores on Cape Cod. Our branding treatment has endured for almost four decades—outliving countless retail failures, an increasingly fickle public, and Christmas Tree Shops’ acquisition by Bed Bath & Beyond. Additionally, our branding treatment continues to be interpreted in a wide range of innovative signage, complementing Christmas Tree Shops’ equally wide range of architectural styles.
Today, over 80 Christmas Tree Shops are thriving throughout the nation, yet displaying our branding in their signage, advertising, packaging & labeling, in-store displays and more. In the spirit of the chain’s signature question, Don’t You Just Love a Bargain?—this venerable discount retailer still clearly loves its branding, as well.