PenryPostsTM

Brian Penry PenryPosts are the musings of designer, writer, artist and branding expert, Brian Penry. His posts are offered in hopes of amusing, enlightening, sparking spirited debate and disrupting the status quo—as well as those intrepid souls who dare to read them. Note: Mr. Penry does not ‘blog’, that being a word most foul—and an activity in which he refuses to engage [please read Better Uses For The Word, “Blog”].

 

Photo: Sandy Connolly

Better Uses for the Word, “Blog”

I was taught not to criticize that for which you can’t offer a better solution—good advice, especially when in challenging situations, and in that seemingly boundless frontier of chronic whiners, the online realm.

But then, there’s that really annoying, creepy and altogether disgusting word, “blog”.

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Behold the Brand Audit

I recommend periodic Brand Audits, or check-ups—just as one regularly sees their health practitioner of choice, or their mechanic, to keep their car running well.

Yet, the mere mention of what some fear would invite doom is often met with nervously hurried mutterings such as, “We already have a logo”—or, “Our brand’s well-established, but thanks anyway.” It’s amazing how uncomfortable this subject can make people feel about their brands!

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What’s Most Important About Your Brand?

Ask a few people what’s most important about their brand, and you’re likely to hear a wide range of answers. However, different though those answers may be, it’s surprising how one-dimensional they often are, and how they revolve around two very basic brand aspects: cosmetics and economics.

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PenryPostsTM

Brian PenryPenryPosts are the musings of designer, writer, artist and branding expert, Brian Penry. His posts are offered in hopes of amusing, enlightening, sparking spirited debate and disrupting the status quo—as well as those intrepid souls who dare to read them. Note: Mr. Penry does not ‘blog’, that being a word most foul—and an activity in which he refuses to engage [please read Better Uses For The Word, “Blog”].